Reimagining Carnegie Mellon's onboarding experience from a one-week orientation tool into a year-long habit-building platform used by over 10,000 students

The Eunoia brand is grounded in the concept that ideas emerge through connection, with gradients and ombrés used to visualize the space between individuals where exchange occurs. These transitions create a sense of continuity, fluidity, and shared energy, reinforcing a system that feels cohesive, dynamic, and rooted in collective experience across touchpoints.